Customer experience and engagement has vastly shifted in today’s digital age. From how we order food, traverse public transportation, or even shop for the latest trends, these tasks have been altered due to digital marketing. The video discusses in depth how digital marketing can provide a satisfying “journey” for potential customers when done right. The customer journey should entail addressing their needs in a swift, flexible and customizable manner that results in a growth partnership with the company. Video further highlights that there should be a synthesis between processes, operations, and designs to ensure a fulfilling “journey” for the customers. The content of the video is even more compelling given the present circumstances and challenges we are all experiencing due to the Covid pandemic. Given the conditions of the “new nomal” in society, digital marketing and its right application is even more quintessential than ever.