Disruption today

Customer experience and engagement has vastly shifted in today’s digital age. From how we order food, traverse public transportation, or even shop for the latest trends, these tasks have been altered due to digital marketing. The video discusses in depth how digital marketing can provide a satisfying “journey” for potential customers when done right. The…

Learning in the NEW NORMAL

Key takeways Active from context- asking questions and giving tasks would help in online learning because it engages the student Connect to content- when we do our digima class, we ask our classmates to share their experiences because we want to know how theories and other strategies are applied. We get to share best practices…

VUCA Environment is key

  VUCA is not just applicable in businesses but also in our daily lives. In this pandemic, many shops have closed and everyone is digitizing to be able to adapt to the changes of the way people buy and the like. Under VUCA conditions, “building robustness around the effect. Make sure that your fishing boat…

Marketing Via Mobile

  Key takeaways: Best mobile experience is when the websites are converted to mobile view People like it fast and easy- when designing a mobile website, it should be clear and easy to use The user experience is important- website on desktop and mobile website are different. All should look very good in a mobile…

PH Behavior (Financial Inclusion)

Digital 2020 Philippines (January 2020) v01 from DataReportal Here are the things that struck me the most in this presentation Only 32% have an online account from a financial institution Only 9.9% pay their bills online Only 1.9% have credit cards Only 4.5% have online accounts I find it surprising that not a majority have…

The Social Technographics Ladder

I’ve always enjoyed creating content online because it unleashes my creativity. Even before joining DigiMa I already had a blog and a youtube channel. It’s something that I am passionate about. I am grateful that I enrolled in this class because I get to enhance my content online. I get to add more substance.

Steve Jobs’ Rhetoric

What I observed with the presentation of Steve Jobs is that he uses an effective attention line in the beginning. I believe that your opening line is essential because the audience will only listen to you if you have something interesting and important to say. In Jobs’ case, he is able to set a theme…

Storytelling at its finest

I took up speech communication back in college. There are three elements that are important in performing or in saying a speech. For us back in college, we call it Rhetoric- the power of persuasion. It consists of three elements: In DigIma, they taught us the 7×7 rule wherein a powerpoint should contain the essential…